Tuesday, September 8, 2009

Will Opera's Future Be on the Computer?

ClassicalTV is betting $10 million the answer is "yes."

ClassicalTV has partnered up with major classical institutions around the world to present full-length videos of high-profile performances on computers. They're betting that fans will gladly substitute the grandeur of these operas for the reduced price of seeing these operas. That reduced price? Free, although a short commercial will run before each selection plays.

Call me a luddite but I'm just not sure how we;; a 3-hour opera would translate on a computer screen. And isn't part of seeing an opera actually going to an opera?

Still for those rare gems, even we might be able to be convinced.

You can explore ClassicalTV here.

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